NUTs - Network Business Transformation, Brand Identity

The Brand Identity specifies what constitutes both the network and the persons representinig this network. It provides information about our self-conception, about who we are, what we do, and how we are perceived by customers and partners.

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NUTs Brand Identity

Core Identity

	Product Scope
	Attributes
	Quality
	Uses
	Experience Association

Extended Identity

	User Imagery
	Country of Origin
	Organizational Associations
	Local vs. Global
	Brand Personalities and Brand Customer Relationships
	Symbols, Visual Imagery, Metaphors
	Brand Heritage
	Endorsers
	Slogans
	Corporate Citizenships

Value Proposition

	Our Value Proposition
	Functional, Emotional and Self-Expressive Benefits

Credibility