Brand Identity

The Brand Identity specifies what constitutes both the network and the persons representinig this network. It provides information about our self-conception, about who we are, what we do, and how we are perceived by customers and partners.

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NUTs Brand Identity

Core Identity

Product Scope

Attributes

Quality

Uses

Experience Association

Extended Identity

User Imagery

Country of Origin

Organizational Associations

Local vs. Global

Brand Personalities and Brand Customer Relationships

Symbols, Visual Imagery, Metaphors

Brand Heritage

Endorsers

Slogans

Corporate Citizenships

Value Proposition

Our Value Proposition

Functional, Emotional and Self-Expressive Benefits

Credibility